Dironorm Medicine
The request was for the creation of a brand manual for a drug - used to treat high blood pressure - marketed in several countries.
Service:
Branding & Illustration
Client:
Gedeon Richter
Year:
2009
The maglev symbol was born from the idea that with combining of two already known things like railway and electromagnetic power, we can achieve a totally new innovative result, which has more benefits than the sum of the two components.
The maglev itself is the symbol of innovation, modernity and dynamism (state of the art, ultimate technology). The blue sky suggests calmness, confort (good tolerability), and optimism. The green land (natural environment) is associating on better patient’s compliency (less side effect). The red line of maglev remembers to a blood vessel.
